Brand: Britney Spears – Genuine Brand Perfume: Britney Spears Believe 100ml Britney Spears promoted her Believe fragrance using the slogan "The greatest freedom is to believe in yourself" because that's exactly what her perfume is suppose to symbolize. Believe by Britney Spears is aimed towards young girls who want to smell fresh, tropical and romantic. The scent is sweet, fruity and citrusy, making it the perfect Spring or Summer gift!